Weekend Update 3- 19-2010

Nearly three weeks in and the big news is still Alice, so if you haven’t seen it yet, and you like the 3-D experience, now is the time to go. Next Friday the big scramble for 3-D screens begins with the opening of How to Train Your Dragon. Theater owners are between a rock and a hard place on this: the new arrivals are insisting on the 3-D treatment, but Alice is just making so much money it’s tough to bump it off the screen. The The LA Times reports today that DreamWorks and Paramount are playing hard ball, telling theater owners that if they won’t play Dragon in 3-D, they can’t have the 2-D version either. So there.

This is a big story because there isn’t much else going on. The only movie doing anything in theaters right now is Alice; Green Zone pretty much tanked last weekend in spite of Matt Damon, and the other new entries didn’t impress. This weekend there is some expectation that Bounty Hunter, starring Gerard Butler and Jennifer Aniston, will attract women who love Aniston and men who love action pictures. Could happen, but it’s not going to top Alice. Diary of a Wimpy Kid is also out this weekend, appealing mostly to tweeners who are familiar with the books; and Repo Men, a sci fi futuristic thriller about some guys who repossess people’s transplanted organs if they can’t pay their medical bills. Just another liberal diatribe about health care. Kidding! That was a joke.


Photo - Disney